In 2016, The Ohio State University, Capital University, and GROOVE U Academy brought me in to speak to their students about the changes in the music industry and the impact it is having on the creative economies of cities.
I like to turn classroom settings into discussions and give students the opportunity to think about how trends of niche industries can compliment their major. This often involves helping students unite two schools of thought and make their own assumptions about how that will affect their next steps after college. For example, for arts enterprise majors, we talk about music use in for-profit business settings. For audio engineering majors, we talked about how marketing and promotions impact the product and service of music. For music business majors, I share stories of city planning and non-profit efforts that pool resources to impact the the global music business environment and emerging creative communities within.
Often times, I share stories from Europe and moving parts in the industry that haven’t been published yet – ideas that help students think about the top winds of their careers, and how they sometimes can and sometimes truly cannot forecast what will happen in their industry. This almost always leads back to a discussion about choosing what you really want to do with your time, energy, and future – and learning how to take punches, fail, and keep going.
During Q/A, students may have questions about the marketable aspects of music, what their band should be doing to better market their music, or more broadly, want to figure out how to position their career around the future of music. We talk about access, influence principles, and how to develop multi-channel marketing strategies for music business, corporate use of music, events, or advocacy in non-profits and city support of nighttime economy. At the end, we always come back to the basics – that asking questions and making a plan are key aspects to every great event, product, and service that music is apart of.
I enjoy keeping up with students and faculty in music business programs and student organizations at universities all around Columbus and hope to branch out in the future. Locally, I love connecting students with internships and other opportunities into the music industry after college. Those students who are on a non-traditional path, have misconstrued fears about their passions, or big ideas but need specific questions answered – they are the ones who follow up quickly after I speak. It’s a joy to provide them with direct answers or challenge them to keep asking more specific questions until they learn how to take smaller steps towards accomplishing their goals. These are processes that many lecturers and mentors in college helped me learn – and it’s always a joy to pay them forward.