Hi, I'm Joey.

I'm a music and marketing consultant. Stuck on a project?

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Joey has been featured in

“Joey is a passionate marketer with a compelling vision. I’m honored to have worked with him in helping Columbus leverage its vibrant music community.”

— Brooke Paul, Founder of Founders Factory, CEO of Taivara, Managing Partner of Capital Informatics

“Joey, the more you help to bring your community together the stronger it will become. You are affecting change and making the world a better place!”

— Linda Lorence Critelli, VP of Writers/Publishers at SESAC, National Trustee of The Recording Academy

“If you are in the communications, media, and / or creative sector and looking for a an individual to help your organization succeed, you should meet and speak with Joey.”

— Rich Grunenwald, CEO of Advisory and Consulting Services LLC

Recent Projects


Donatos Pizza Inc. added expression to their renovated, downtown restaurant. I helped them launch a live music stage, and a efficient booking system to manage their events.

For the booking system, I designed a lean solution that integrated front end web with a backend that allowed marketing, accounting, and store management to keep track of performances. By the end of the project, the renovated restaurant had substantially boosted year over year sales, and even the company’s CEO, Tom Krouse, could be found performing music on stage.

Music Venue

A 21,000 square foot music venue, events space, and restaurant in downtown Columbus needed to research, develop, and implement their marketing strategy before launch. I teamed up with management to make it happen.

Using a project timeline, I helped build the website and content, developed social media, email, led promotions for events, and plan their paid advertising. I also photographed farms and events, designed in-store visual displays, planned and organized brand shoots, developed digital content for social, web, and email, integrated their ticketing system, and wrote articles in local news that engaged tens of thousands of people in the brand (4.8 star rating), email lists (15,000+), and digital followers (5,000+). By the end of the project, I provided management with a 25 page, step-by-step guide on how to execute each marketing process.

Music Startup

In 2014, I launched an event series called How To Build A Music City that attracted leaders in the music industry, city, and local music community. As a result, the Columbus Music Commission launched. In 2016, How To Build A Music City will be presented at SXSW.

Cities all around the world invest money in cultural and economic infrastructure. I connected with mentors and did the research to learn how cities develop broader support for local music, through music commissions, non-profits, and programs that support the growth of music culture. Through surveys at the How To Build A Music City events, and secondary research on the local music economy, I wrote a white paper about the Columbus music scene. How To Build A Music City partnered with our city’s tourism department, arts council, and gained support from 25 local and national organizations who are helping to support the launch of the Columbus Music Commission. In March 2016, How To Build A Music City panel will be presented at SXSW, alongside music advocates in Seattle, Toronto, and New York City.

Recent Clients

Music Consultant
Marketing Consultant
Marketing Consultant
Music & Marketing Consultant
Marketing Consultant
Music & Marketing Consultant
Marketing Director
Executive Director
Fashion: Joey worked with Hugo Bosca in a marketing research role, to help create a CRM platform for their retail partners. After launch, Bosca reported a significant increase in digital sales and improvement in bottom-line.

Restaurants: Joey has worked with Donatos on music programs, pr, and developed the digital booking system for their arts district location in Columbus, Ohio. Joey also supported the marketing strategy, pr, email, social, and event promotions for Copious, a New American restaurant in downtown Columbus, Ohio.

Joey worked with Stauf’s Coffee, Short North Coffee, Experience Columbus Gift Shop, Teh Ku Tea, Royal Factory, Simply Vague, and 15 other retailers in Columbus on community engagement strategies that used music to help attract and retain customers.

Non-Profits: Joey served as the Interim Marketing Director for Jazz Arts Group, the longest running jazz organization in the country. Joey served on the board of City Music Columbus. He is a member of the King Arts Complex Marketing Committee, and has been an advisor to Columbus Love and other young non-profits. He is also a board member of Columbus Songwriters Association, a delegate of the Music Cities Convention, and has written grants to support the music community in Columbus, Ohio.

Startups: Joey developed the marketing strategy, brand, and promotions to launch a 21,000 square foot music venue and restaurant, called Notes. Joey created How To Build A Music City, and led the 12 month community launch of the Columbus Music Commission. Joey has worked with music technology and media startups like Frettie and On The Couch Music. Joey led the fundraising and launch of Local Music Shelf. He also developed and launched Perch, a ride share app.

Events: Joey has organized and promoted over 200 events, including How To Build A Music City, a music panel that partnered with Experience Columbus, Greater Columbus Arts Council, The Ohio State University Barnett Center, GROOVE U, SESAC, Music Dealers, CD1025, WCBE, Independents Day Music Festival, Garden Theatre, Gateway Film Center, Bell Tree Productions, and others. How To Build A Music City was selected out of 4600 panels to be presented at SXSW in 2016.

Recent Posts

Vulnerable Brands

In a world where everyone has a rare story to tell, “having it all together” is getting boring. Want to be noticed? Stop clinching. Be vulnerable.

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Human Voice

Trying to reach real humans with your product or service? Here are 5 ways to give your brand a voice that is more real, more human.

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Collaboration Is Electric

Consider the positives, negatives, and output of a collaborative effort powered by community.

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JOEY HENDRICKSON is a music and marketing consultant with a decade of unique experiences. He has worked with fashion brands, restaurants, non profits, music venues, festivals, startups, and musicians throughout the country.

Stuck on a project?

Joey has enjoyed sharing ideas on music marketing, music advocacy, and music startups at The Ohio State University, Oberlin College, GROOVE U, and at conferences like SXSW, Music Cities Summit, Startup Week, and Independents Day Music Festival.

Looking for fresh ideas?

If you have an urgent music, marketing, or non-profit question, simply schedule a call below.