Hi, I'm Joey.

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Joey has been featured in

“Joey is a passionate marketer with a compelling vision. I’m honored to have worked with him in helping Columbus leverage its vibrant music community.”

— Brooke Paul, Founder of Founders Factory, CEO of Taivara, Managing Partner of Capital Informatics

“Joey, the more you help to bring your community together the stronger it will become. You are affecting change and making the world a better place!”

— Linda Lorence Critelli, VP of Writers/Publishers at SESAC, National Trustee of The Recording Academy

“If you are in the communications, media, and / or creative sector and looking for a an individual to help your organization succeed, you should meet and speak with Joey.”

— Rich Grunenwald, CEO of Advisory and Consulting Services LLC

Clients and Partners

Panel Moderator
Booking Management
Media / Supervision
Digital Marketing
Marketing Consultant
Digital Marketing
Marketing Research and Development
Digital Marketing
Marketing and Event Management
Music and Event Management
Non-Profit Management
Non-Profit Consultant
Grant Recipient
Restaurants: Joey has worked with Donatos on music programs, pr, and developed the digital booking system for their arts district location in Columbus, Ohio. Joey also supported the marketing strategy, pr, email, social, and event promotions for Copious, a New American restaurant in downtown Columbus, Ohio.

Retail: Joey worked with Stauf’s Coffee, Short North Coffee, Experience Columbus Gift Shop, Teh Ku Tea, Royal Factory, Simply Vague, and 15 other retailers in Columbus on community engagement strategies that used music to help attract and retain customers. Joey also consulted for Bosca Accessories in a marketing research role, to help create a CRM platform for their retail partners. After launch, Bosca reported a significant increase in digital sales.

Non-Profits: Joey served as the Interim Marketing Director for Jazz Arts Group, the longest running jazz organization in the country. Joey served on the board of City Music Columbus. He is a member of the King Arts Complex Marketing Committee, and has been an advisor to Columbus Love and other young non-profits. He is also a board member of Columbus Songwriters Association, a delegate of the Music Cities Convention, and has written grants to support the music community in Columbus, Ohio.

Startups: Joey developed the marketing strategy, brand, and promotions to launch a 21,000 square foot music venue and restaurant, called Notes. Joey created How To Build A Music City, and led the 12 month community launch of the Columbus Music Commission. Joey has worked with music technology and media startups like Frettie and On The Couch Music. Joey led the fundraising and launch of Local Music Shelf. He also developed and launched Perch, a ride share app.

Events: Joey has organized and promoted over 200 events, including How To Build A Music City, a music panel that partnered with Experience Columbus, Greater Columbus Arts Council, The Ohio State University Barnett Center, GROOVE U, SESAC, Music Dealers, CD1025, WCBE, Independents Day Music Festival, Garden Theatre, Gateway Film Center, Bell Tree Productions, and others. How To Build A Music City was selected out of 4600 panels to be presented at SXSW in 2016.

Recent Projects

  • Stage
  • CEO, Tom Krouse, performs at Donatos
  • Booking Form

Donatos Pizza Inc.

I helped Donatos add expression to their renovated, downtown restaurant through a live music stage and program. I created a lean, yet efficient booking system now used in their Columbus and Nashville locations.

For the booking system, I designed a lean solution that integrated front end web with a backend that allowed marketing, accounting, and store management to keep track of performances. By the end of the project, the renovated restaurant had substantially increased year over year sales, and even the company's CEO could be found singing on stage!

See The Press


I worked with the Executive Team to launch a 21,000 square foot music venue, events space, and restaurant in downtown Columbus. My work included research, development, and implementation of a multi-channel marketing strategy that aligned with the marketing budget and annual revenue of the business.

I managed the brand strategy and launch through website, social media, email, ticketing, print advertising, digital advertising, and events. I also produced articles in local news that converted thousands of people into social followers and email subscribers, prior to launch. By the end of the project, I provided management with a step-by-step guide to execute all marketing.

See The Website

  • Notes, Music Venue
  • Byron Stripling performs at Notes
  • Tables and Stage
  • Copious, Restaurant
  • Visual Dislay
  • Copious, Restaurant
  • Copious, Restaurant
  • Copious, Restaurant

  • Gateway
  • Panel Ad
  • Crew Meeting
  • Garden Theatre Panel
  • DRM_9784
  • DRM_9844

Columbus Music Commission

I marketed and organized the launch of the Columbus Music Commission through an event series called How To Build A Music City. The series attracted international leaders in the music industry, and united them with local musicians, city leaders, and community supporters. Through discussion, surveys, and community meetings, programs were developed to provide greater support and opportunities for the thriving, local music community.

Through research, events, partnerships, task force meetings, volunteer committees, and a white paper, the Columbus Music Commission launched in March 2016 through the ground up support of the Columbus music community, local arts council and tourism department.

How To Build A Music City was selected to present at SXSW 2016, alongside music industry leaders from Seattle, Austin, and New York City. It was one of the largest attended panels at the conference.

See The Press

Recent Ideas

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Collaboration Is Electric

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JOEY HENDRICKSON is a marketing consultant with a decade of unique experiences working with startups, non profits, fashion brands, music venues, restaurants, festivals, and musicians across the country.

Stuck on a project?

Joey shares ideas on marketing, music, and startups at The Ohio State University, Oberlin College, GROOVE U, ACPA, and at conferences like SXSW, Startup Week, Music Cities Summit, and Independents Day Music Festival.

Looking for fresh ideas?

If you have an urgent project or need, please schedule a call below.