Hi, I'm Joey.

I help businesses and major events attract new customers.

Let's Connect
Joey has been featured in

Recent Clients

“Joey is a passionate marketer with a compelling vision.”

— Brooke Paul, Founder of Founders Factory, CEO of Taivara, Managing Partner of Capital Informatics

Case Studies

 

Reinventing the digital marketing strategy to optimize marketing budget and event series sales during peak season.

A strategic, multi-channel marketing overhaul helped a non-profit organization and events producer improve customer engagement and increase ticket sales, while lowering their seasonal cost of marketing and promotions.

 
 

Building brand influence to attract and retain customers, while engaging new partnerships.

Applying Cialdini’s Principles of Influence to restructure the overall marketing operations of a restaurant, including social calendar, email campaigns, and customer review platforms led to an increase in brand following, an attraction of new customers, and improved, reliable marketing processes for retaining existing customers.

 
 

Researching client needs to improve online sales without sacrificing traditional company heritage or cannibalizing existing sales.

Through primary research of retail clients for an international leather manufacturer and distributor, client needs were matched with a non-traditional, low-cost, CRM platform that was redeveloped for specific B2B use, unlocking new sales potential. The end result? A jolt in online sales created by a stronger buying experience that showcased products, company culture, and reduced client purchase time.

 

Speaking Engagements

About

“If you are in the creative sector and looking for an individual to help your organization succeed — meet and speak with Joey.”

— Rich Grunenwald, CEO of Advisory and Consulting Services LLC

Connect

I’m a regular speaker at conferences in the US and Western Europe (so far!) on music cities, non-profits, startups, and marketing. I’ve been an official speaker at South By Southwest (twice!) and was selected to present at TEDx, Canadian Music Week, Startup Week, The Power of Music Festival, and the Katowice Music Summit in Poland. I’ve also enjoyed guest lecturing at colleges like The Ohio State University, Capital University, Oberlin College, GROOVE U and other institutions.
Have an urgent question?

I’ve founded multiple non-profits and startups.

Need urgent help on non-profit filings, need fast ideas, or a having a breakdown with your marketing? Schedule a call below.

“Joey, you are affecting change and making the world a better place!”

— Linda Lorence Critelli, VP of Writers/Publishers at SESAC, National Trustee of The Recording Academy