Creative Economy Growth

Through UNESCO, I’ve consulted multiple city governments on creativity economy growth strategies, programming, and through innovative marketing, organizational, and technical development.
Prior clients: Katowice Cultural institute, UNESCO Jamaica, Columbus Music Commission, National Endowment for the Arts, Walton Family Foundation

Music Startups & Mobile Apps

I’ve consulted user growth of music platforms, website, mobile apps, and gained VC/Angel backing for two apps and devices in music licensing and smart sound. Prior projects: License Local, SongwritingPro.com, Retronyms, iMPC Pro 2, Local Music Shelf, Columbus Songwriters Association, Small Business Owners of America, Poulsbo Symphony Orchestra

Artist Management & Sync Licensing

Sourcing talent, music, and clearing the rights for apps, video, television, and film in government and entertainment organizations. Prior clients: Kenya Grace, Anthony Mossburg, The Floorwalkers, Arpix Media, Retronyms, Greater Columbus Arts Council

Home Venue Launch

In Oho, I’ve created a 6 figure house concert venue, coupled with short term rental, through certifications, partnerships, affiliations, compliant operations, and adherence to local, state, and federal laws.
Current Projects: The Parlor, Star City Stage

Non-Profit Launch & Growth

I’ve founded 3 non-profits, registered, and grew them to 6-7 figure impact on less than $5,000 budget through community development, strategic marketing, grants, events, and purpose-driven impact models.
Active 501c3s: Columbus Songwriters Association, Music Columbus, Project South America

Songwriting & Top Lining

As a SESAC songwriter, I’ve written or produced over 1,000 songs in EDM and Alternative styles. I’ve helped several artists earn publishing, label, or management deals. Prior Clients: Christopher Tyng, Composer of Suits, Futurama, The OC, Felix Weber, Frettie.com

I’m a creative consultant for innovative corporate teams and inventive startups

  • From technical CRM customizations and integrations, to federal grants management, developing new products, apps, and websites while executing go-to-market planning, managing stakeholders, project requirements, time, budget, and resource constraints, selecting vendors, and developing local or international partnerships — I’ve managed transformations, launches, and projects in 4 different countries across multiple industries, with varying levels of complexity.

  • I’ve worked with 30+ small businesses, startups, and middle-market companies on digital and retail strategies that get more customers through the door. For a decade, I’ve refined my approach to multi-channel marketing, advertising through several frameworks and personally developed methodologies.

  • Benefits of digital are realized through teams that embrace change. The agile mindset, positive intelligence, and servant leadership are critical for creative, iterative, and progressive delivery of the unknown, inherit aspects of digital projects. The perfect product roadmap doesn’t exist — valuable outcomes are made possible through flexible delivery methods and creative frameworks that can be coached, socialized, and trained.

  • As a certified management professional (PMP, PMI-ACP, A-CSM), I’ve served teams all around the world on special projects. Working through a myriad of challenges in IoT, blockchain, software architecture and delivery — if there’s a vision for product development — positive leaders enable solutions and teams to achieve valuable outcomes.

  • Maximizing project value is an art and a science. After a decade of planning projects of all sizes, foresight for the unexpected and managing the unexpected when it happens are completely different skill sets. Multi-phased project plans succeed with alignment and execution of multi-variate business needs and team functions. Prior to requirements gathering and product feature development, complex projects succeed when a deep understanding of range of requirements is considered: project methods, internal/external awareness, lean processes, a “fail-fast and pivot“ mindset, clear project expectations, grounded values, collaborative communication, and adaptability.

    Note: Joey Hendrickson is a PMP, PMI-ACP, CSM

“In each instance and on every single activity he is involved with, I am amazed at Hendrickson’s unwavering leadership to bring vision to reality.”

— Tom Krouse, CEO of Donatos Pizza.

“It is very rare to find an individual that excels at almost everything and has a strong background across multiple disciplines. Joseph Hendrickson is that rare individual.”

— Bill Kiefaber, President at Marketing Works.

“I’m actively advancing the world of music and technology and I’m thrilled by what you’ve created.”

— Albhy Galuten, SVP of Sony Interactive.
Producer of Eric Clapton, Dolly Parton,
The Bee Gees, and more